Built by a coach who got tired of watching people fail.

Summit exists because the health app industry is broken—and someone needed to fix it.

the origin story

I've watched hundreds of people try to change their health...

I'm Eric, a Mayo Clinic trained health coach. For years, I've worked with people who *know* what they should do but can't make it stick.

I'm Eric, a Mayo Clinic trained health coach. For years, I've worked with people who *know* what they should do but can't make it stick.

They've tried the apps. Downloaded MyFitnessPal, Noom, Headspace, Fitbit—sometimes all of them. They start strong. Track everything. Feel motivated.

They've tried the apps. Downloaded MyFitnessPal, Noom, Headspace, Fitbit—sometimes all of them. They start strong. Track everything. Feel motivated.

Then life happens.

Then life happens.

A stressful week. A missed workout. A streak broken. And suddenly they feel like failures—not because they failed, but because the app made them feel that way.

A stressful week. A missed workout. A streak broken. And suddenly they feel like failures—not because they failed, but because the app made them feel that way.

… and I kept seeing the same pattern.

  • Apps that reward obsessive tracking, not actual learning

  • Advice from gurus and influencers that ignores real life

  • All-or-nothing approaches that collapse easily under pressure

  • No human support when things get hard

So I built something different.

So I built something different.

Our belief

We need a change in how we approach healthy habits.

Vision first

When you're clear on what health means to you, the right habits become obvious.

Vision first

When you're clear on what health means to you, the right habits become obvious.

Reflection beats tracking

The habit that matters most is reflection, not tracking — it's how you actually learn.

Reflection beats tracking

The habit that matters most is reflection, not tracking — it's how you actually learn.

Small experiments

Real change starts with small experiments that fit into your already full life.

Small experiments

Real change starts with small experiments that fit into your already full life.

Support triage

Your need for support comes and goes — AI is always there first, and a human steps in when it counts.

Support triage

Your need for support comes and goes — AI is always there first, and a human steps in when it counts.

SMS is underrated

A text you actually read beats an app you never open.

SMS is underrated

A text you actually read beats an app you never open.

Motivational content

Knowledge is powerful — when it's timed right and small enough to actually use.

Motivational content

Knowledge is powerful — when it's timed right and small enough to actually use.

Why Summit is Different

What Most Apps Do

What Most Apps Do

Start with habits

Start with habits

Reward streaks

Reward streaks

Require daily logging

Require daily logging

Live in an app

Live in an app

Automate everything

Automate everything

⛰️ What Summit Does

⛰️ What Summit Does

Start with your vision

Start with your vision

Reward reflection

Reward reflection

Nudge when helpful

Nudge when helpful

Live in your text messages

Live in your text messages

AI daily, human when it matters

AI daily, human when it matters

About Eric

Eric Boggs — Founder & Coach


I've spent years working with people on behavior change. I've seen what works and what doesn't. Summit is everything I wished existed when I started coaching.

I still coach Summit Premium members personally. When you get on a call with Summit, there's a good chance it's me.

No judgment. Progress over perfection. Honest about what I don't know.

No judgment. Progress over perfection. Honest about what I don't know.

Ready to try something different?

No more app guilt. No more streaks. No more generic advice.Just a clear vision, small experiments, weekly reflection, and support via text.

Ready to try something different?

No more app guilt. No more streaks. No more generic advice.Just a clear vision, small experiments, weekly reflection, and support via text.

Ready to try something different?

No more app guilt. No more streaks. No more generic advice.Just a clear vision, small experiments, weekly reflection, and support via text.