Each side covers the other’s failure. The AI does the work that has to happen daily
and has to be about you specifically: reading your week, noticing you skipped the
same thing three Tuesdays running, shaping what it asks you tomorrow.
Coach Eric does the part that needs judgment. When something’s clearly working and
worth saying out loud. When you’ve had a brutal week and showed up anyway. When the
plan is wrong and needs a person to say so.
The Signature Plan is twelve weeks with Coach Eric for $900, and the app is part of
it. That is about what a coach costs anyway. The difference is what happens on the
days in between.
What you end up with is closer to the coaching someone would give you if they had
unlimited hours to think about you specifically. That’s the whole bet.